EMBARGOED UNTIL: December 2, 2014 More information: Lauren DiGeronimo
Citizens Bank invites public to set #AnExtraPlate this holiday season to help feed
100,000 neighbors in need
Bank kicks off #GivingTuesday global giving event with social media program that empowers others
Providence, R.I. – To help some of the more than 49 million Americans who are food insecure, Citizens Bank is kicking off #GivingTuesday – December 2 through the Holiday Season– with #AnExtraPlate, a social media campaign that will provide 100,000 meals to Americans who struggle to put food on their tables.
Simply set a plate, snap a photo of it, and tweet it out with #AnExtraPlate to @CitizensBank throughout the holiday season. Or on Facebook, share a photo to your timeline with #AnExtraPlate, tag Citizens Bank, and set the post as public. For every plate shared with the bank online, Citizens Bank will donate a meal to a local food bank, up to 100,000 meals.
“The holidays are a time of gathering together with family and friends, often enjoying a meal, but sadly, many aren’t able to participate in this time honored tradition,” said Jerry Sargent, Citizens Bank Massachusetts president. “You may not be able to invite all those who are hungry to your holiday table, but you can help by setting an extra plate for them, and feeding them virtually by participating in #AnExtraPlate.”
Food insecurity is a problem in even this country’s wealthiest cities. For example, over 520,000 children and adults go without meals in eastern Massachusetts. There are nearly 83,000 food insecure citizens in central Massachusetts, and over 95,000 in western Massachusetts. Citizens Bank has made a commitment to help those who struggle to put food on their tables in the communities where it does business. Through Citizens Helping Citizens Fight Hunger, Citizens Bank has provided more than 2.2 million meals in 2014 alone.
Giving Tuesday is a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
For more information about #AnExtraPlate, visit the bank’s YouTube channel.
About Citizens Financial Group, Inc.
Citizens Financial Group Inc. is one of the nation’s oldest and largest financial institutions, with $131.3 billion in assets as of September 30, 2014. Headquartered in Providence, Rhode Island, the company offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Consumer Banking helps its retail customers “bank better” with mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,200 ATMs and approximately 1,200 Citizens Bank and Charter One branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Citizens also provides mortgage lending, auto lending, student lending and commercial banking services in selective markets nationwide. Citizens Commercial Banking offers corporate, institutional and not-for-profit clients a full range of wholesale banking products and services including lending and deposits, capital markets, treasury services, foreign exchange and interest hedging, leasing and asset finance, specialty finance and trade finance.
Citizens operates via subsidiaries Citizens Bank, N.A., and Citizens Bank of Pennsylvania. Additional information about Citizens and its full line of products and services can be found at www.citizensbank.com.